PIERER Mobility AG / KTM
MV Agusta Sale
February 1, 2025 update
In November 2022, KTM AG, a subsidiary of PIERER Mobility AG, acquired 25.1% of MV Agusta Motor S.p.A., based in Varese (Italy), by way of a capital increase and increased its shareholding to 50.1% in spring 2024.
KTM AG has reached an agreement to sell its majority stake in MV Agusta to the minority shareholder Art of Mobility S.A. for an enterprise value in the mid double-digit million range. The transaction is subject to the approval or non-prohibition of committees and authorities. The transaction is expected to be finalised in the first half of 2025.
MV Agusta has subsequently confirmed that Art of Mobility S.A., a company controlled by the Sardarov family, will regain full control of the MV Agusta Group, officially marking its separation from KTM. This ensures that MV Agusta remains completely uninvolved in KTM’s ongoing financial restructuring process, allowing the company to continue its positive growth path.
Over the past 18 months, MV Agusta has strengthened its financial stability under a fully revitalised management team. In 2024, the company sold 4,000 motorcycles, achieving an annual growth rate of 116 per cent compared to 2023, with last year’s total sales already matched by July. 2024 also marked MV Agusta’s best year ever in parts sales, with a 99 per cent availability rate covering models produced up to seven years ago.
With this move, the company also aims to safeguard its valued network of suppliers and dealers, shielding them from any potential financial disruptions, keeping them from being affected by KTM’s restructuring process, and reinforcing MV Agusta’s stability and commitment to its stakeholders.
As for MV Agusta’s global sales network, all 219 active sales points, including 41 service points, will continue business as usual, with the total number expected to reach 270 this year. Additionally, 20 non-European importers are already part of the distribution network.
The company has everything in place to continue its positive expansion and to keep delivering on its commitments. MV Agusta’s operations remain fully independent, with Varese proudly continuing to serve as the central hub for all key activities, including product development, production, sales, marketing, and after-sales services. The development of the next generation of motorcycles is progressing as planned, paving the way for a renewed, innovative, exclusive range and, as always, focused on celebrating its famous claim ‘Motorcycle Art’.
Timur Sardarov – CEO of Art of Mobility S.A.
“This is a moment of pride for all of us at MV Agusta. Regaining full control of the company means we are now stronger and more focused than ever on delivering excellence. Over the past two years, the company has significantly strengthened its processes, systems, and workforce. These structural changes are the foundation of the extraordinary results achieved in 2024 and will continue to drive our success in the years to come. I have full confidence in our leadership team, whose vision, combined with the dedication and professionalism of our renewed dealer network, will take MV Agusta to new heights. My commitment, and that of my family, is to be a vital force for the Varese team, the region, and all our partners.”
